The first idea
A vision for modern heirlooms began with a focus on restraint, proportion and pieces worth keeping.
THE AURELIA STORY · EST. 2026Jewellery with a story.
Jewellery with a story.
Timepieces with purpose.
We bring together fine jewellery and precision watches through a calm, considered showroom experience built around personal choice.
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Objects chosen to stay.ABOUT01 — 08
01 / OUR MISSION
Make choosing feel personal.
Luxury is more meaningful when it begins with listening. AURELIA is designed around thoughtful guidance, clear choices and pieces that earn their place in your life.
Whether the moment is a first fine-jewellery purchase, a milestone gift or a watch you intend to keep for years, we give every decision enough space to feel right.
A considered house for modern collectors.
04Core collectionsGold · Diamond · Silver · Watches
02 / OUR HISTORYA journey shaped
A journey shaped
one chapter at a time.
AURELIA grew from a simple conversation about modern heirlooms into a showroom where jewellery and watches share one clear point of view.
The signature takes shape
Gold, diamond, silver and watches came together under one calm visual language.
The showroom becomes personal
Private appointments became central to how clients compare, discover and choose.
AURELIA opens its doors
A focused New York showroom begins a new chapter built around considered service.
03 / THE AURELIA METHODQuiet detail.
Quiet detail.
Strong character.
Our edit starts with how a piece feels, not simply how it looks. Every selection is considered for material, balance, finish and the way it lives with the wearer.
01MaterialPrecious surfaces chosen for lasting character.
02ProportionScale and silhouette kept balanced and wearable.
03FinishDetails checked from every angle before selection.
MATERIAL · FORM · LIGHT04 / OUR COLLECTIONSFour worlds.
Four worlds.
One AURELIA language.
Each category has its own character, yet every piece is selected with the same eye for proportion, finish and enduring style.
Gold
Warm silhouettes designed to become everyday signatures and future heirlooms.
Explore →Diamond
Light-led pieces selected for clarity, balance and quiet brilliance.
Explore →Silver
Clean contemporary forms that bring a cooler, effortless edge.
Explore →Watches
Precision timepieces chosen for mechanics, presence and lasting design.
Explore →05 / THE TEAMThe people behind
The people behind
the experience.
Our team brings specialist knowledge and a relaxed approach to every appointment, helping each client find pieces that fit the moment and the person.
FOUNDER · CREATIVE DIRECTION
Amelia Hart
Shapes the AURELIA edit around modern heirlooms, visual restraint and personal storytelling.
WATCH SPECIALIST
Daniel Reed
Guides clients through movements, proportions and the details that make a timepiece feel right.
JEWELLERY CURATOR
Clara Bennett
Helps clients compare stones, silhouettes and finishes with a clear, unhurried eye.
06 / THE EXPERIENCE
“
“The best part was never feeling rushed. Every piece was explained, compared and considered until the choice felt completely ours.”
07 / WHAT WE STAND FOR
Thoughtful service is part of the piece.
From the first conversation to the final decision, our approach stays clear, warm and precise.
01
Listen first
We begin with the person, the occasion and what matters to them.
02
Edit carefully
We show considered choices rather than overwhelming you with options.
03
Stay personal
Advice is shaped around your style, pace and reason for choosing.
04
Think long term
We favour pieces and guidance that continue to make sense beyond today.
08 / COME INTake your time.
Take your time.
Find what stays.
Visit our New York showroom for a calm, guided appointment across jewellery, watches and gifting.
SHOWROOM128 Madison Avenue, New York, NY 10016HOURSTue–Sun · 10:00 AM–7:00 PMPRIVATE VISITSMon–Sat · 9:00 AM–8:00 PM
Book a Private Visit →